The Alliance Complexity Has Doubled. The Window to Move First Is Now.

ISVs and SIs do not engage F-PMG because they cannot afford full-time alliance leadership. They engage F-PMG because the specific expertise required to navigate the AI transition in their partner ecosystem does not exist on their current team — and building it from scratch takes 12–18 months they do not have. The organizations winning in the current environment are moving now: activating co-sell motions, building vertical AI use case assets, designing multi-party delivery frameworks, and positioning their data layers as AI-intelligence infrastructure rather than repositories. F-PMG provides the architecture and execution to do that on a timeline that matches the market

Opportunities to engage

Engagement Model 1 — Alliance Program Build

For ISVs launching or rebuilding a Tier 1 alliance from scratch. F-PMG designs the program, establishes the formal relationship, builds the joint value proposition, designs the co-sell motion, and activates the first pipeline. Typical engagement: 6–12 months retainer

Engagement Model 2 — AI Transition Audit + Roadmap

For organizations with existing alliances that are not yet generating pipeline in the AI era. F-PMG assesses data readiness, co-sell motion effectiveness, vertical use case gaps, and multi-party delivery capability. Delivers a prioritized roadmap with OKR framework. Typical engagement: 60–90 day project

Engagement Model 3 — Fractional Alliance Director

Ongoing fractional leadership embedded in your organization’s alliance function. Attends partner meetings, drives QBR strategy, manages co-sell pipeline, builds enablement assets, and represents your organization at the peer level with Tier 1 partner field teams. Typical engagement: 12–24 months.

Engagement Model 4 — SI Practice Acceleration

For systems integrators building a new technology practice around an ISV platform. F-PMG designs the vendor relationship structure, builds the go-to-market model, develops vertical use-case assets, and activates the joint pipeline with the ISV. Typical engagement: 6–12 months